OUR STORY

Never forget again!

We'll remember for you. We'll send the right dose at the right time, personalised for your pet and delivered through your door for free. And we'll gently remind you to apply.

With add-on products to help with a range of wellbeing needs - from fleas, ticks and worms to calming, dental and joints - you can create the perfect programme of complementary treatments to help your pet live a happy and healthy life.

 

 

 

 

 

 

 

Made by experts, backed by science

We used food scientists to create the best formula. It is approved by vets, and formulated to meet FEDIAF guidelines, who ensure the diet is complete and balanced. All ingredients are thoroughly tested for quality and safety, and we ensure they provide all the nutrient-rich goodness that you would expect from a premium diet like ours.
Rigorous testing of the finished product is the final reassurance that the food meets the high standard your pets deserve.

 

 

 

 

 

 

What the vet says

"I have seen so many dogs and cats suffering because they weren't treated for fleas and worms in time. Not only that, it can be dangerous for families too. That's why I love the Itch personal protection pack subscription and app. It makes it so easy to protect your pet and never miss a treatment." Zoe Costigan, BVSc BSc(hons) Cert AVP MRCVS.